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Use a mobile app to help market your beauty school skills to the right audience

Have you started using social media to help promote your beauty skills yet? Mani Diaries, an iPhone photo sharing app, is one of the easiest places to start.

Mani Diaries connects a community of like-minded nail fanatics. It’s like a specialized Pinterest combined with a highly searchable Instagram. Nail posts are all uploaded to one place where you can easily share, track and search through manicures.

Get inspired, gauge what’s hot in nail art or share your own work with the perfect audience.

We all love posting pictures of our manicures. Regardless of whether we did them on a client or on ourselves, it’s always good to show off your skills to an enthusiastic audience. Posting daily #nailstagrams on our personal Instagram accounts can flood our friends’ feeds, but Mani Diaries is filled with other nail-lovers who can’t wait to see your next post. Note details about your mani such as color, brand, occasion or – most importantly for building your brand – if you created the look yourself.

As a cosmetologist, you can use the site to help build your brand by encouraging clients to list you as the manicurist on their diary entries. All the posts can be shared on other social sites such as Twitter, Tumblr or Facebook. Other users can show some love to your manis by liking them, so you’ll be able to determine your best looks.

The app can also be used for major nailspiration. From spring color trends to detailed nail art, the app is sure to inspire new looks. But, nail junkies be warned: You might soon find yourself addicted and spending hours browsing this site. It’s all for work though, right?

App: The Mani Diaries

Available for: iPhone, iPad, iPod Touch

Price: Free

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