Encourage friends and family to plan a service for Black Friday.
What’s so special about November 29? It’s only one of the most anticipated shopping days of the year! That doesn’t mean salons and beauty schools can’t be bustling too. In fact with a day so dedicated to style, it’s the perfect time to recommend friends and family members make an appointment.
There’s no better way to banish any twinges of post-turkey and pumpkin pie remorse than with a new cut, color or style. Here are a few savvy ways to promote your availability on Black Friday:
- Send a tweet with a photo of recent work encouraging friends and family to stop by. Don’t forget to include your hours and campus address.
- Try a similar approach on Facebook. Including a photo is key. According to this infographic, posts with a photo garner 104% more comments than an average post. So if you want to generate buzz about your work, a picture’s worth more than 1,000 words. (Or should we say comments!)
- Create a Pinterest board filled with samples of your original work. Send that link in an email to friends and family. Let them know that if they see something they like, they can stop by on Black Friday.
- If you’re up for a challenge, create your very own YouTube video sharing your take on the season’s trendiest styles and how you can help guests achieve them. Share this link on Facebook, Twitter and, for the truly tech-savvy, Google+. Be sure to mention that you’re taking appointments on Black Friday.
The best part of all…? Maybe now you’ve given your fans and followers something else to look forward to besides that second slice of pumpkin pie.