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The Winston-Salem campus in North Carolina knows fire trucks aren’t always red. Sometimes they’re pink. Pink fire trucks symbolize empowerment and act as catalysts touring the country to fundraise for women’s health awareness from Nashville, TN, to Ocean City, MD.

The glamorous-looking trucks go by a few different mottos including, “Pink heals” and “Cares enough to wear pink.” They raise money by selling merchandise of the same color – you guessed it – pink.

In October, the Winston-Salem campus hosted a Pink Truck for a day. Students also offered haircuts and extension application for donation to raise money for breast cancer awareness.

“There was so much energy here at the campus everyone was excited to help and to be doing something good for a cause like breast cancer. Everyone here was so supportive,” said Alicia H., Winston-Salem student council president.

The students wore shirts that read, “Cut for a Cure.” Alicia said it brought the campus together. In total the campus donated over $300 to the Pink Truck, whose staff will in turn give the money to a family touched by cancer.

“It definitely boosted the moral of the campus. When you’re working together as a team it definitely puts everything into perspective,” said campus manager Erin D.

An onsite DJ kept the mood high as survivors walked over from the cancer screening center across the street to sign the truck.

“We’re a unique industry. We work with people on a daily basis, so being able to give back is something the students should definitely take advantage of,” Erin said.

At Winston-Salem, they certainly did.

Alicia says the campus hopes to ask the Pink Truck back yearly. “It was an emotional, supportive, happy day.”

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