Cut It Out program helps domestic violence victims.
Regency Beauty Institute students at the Hoover, Alabama campus are taking a stand against domestic violence by participating in the Cut It Out program, a program designed to help cosmetologists spot and encourage clients experience domestic abuse to seek help.
The Cut it Out program began in Birmingham in 2002 as a way to inform salon professionals of key domestic violence warning signs and teach them how to direct clients or fellow employees to resources that can help.
Around 1.3 million women are victims of physical assault by an intimate partner each year, and 85 percent of victims who experience domestic abuse are women. Research shows victims talk about the abuse with someone they trust even if they never call the police or seek help at a shelter. Beauty industry professtionals are in the perfect position to offer support and direct women toward resources that can help.
To kick-off their participation in the program, a Cut It Out representative visited the Regency campus this spring to talk with students about the types of conversations they can have with guests if they identify warning signs during the service, said campus staff member Monica Y. The orientation also raised awareness among Regency students and staff about the prevalence of abuse.
“We deal with a large variety of people,” Monica said. “When they come to a stylist, they can let their hair down a little bit more and trust us. We’re in a good position to be able to relate to them. We do a whole lot more than hair.”
Campus manager Carol L. said the orientation was eye-opening for the students. “Where they didn’t realize this was an issue, they’re going to make more of an effort reaching out and helping somebody and realizing it can be all around us.”
The students also learned the non-verbal ways they can share information with any guests at risk. Posters and flyers listing the number for the domestic violence hotline will now be hung in the student-salon and campus bathrooms.