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The third floor of the Southdale Shopping Center in Edina, MN was buzzing with activity this weekend. That’s where nominated high schoolers selected their prom dresses, shoes and accessories as a part of the Operation Glass Slipper Annual Princess Event.

That’s what Operation Glass Slipper is all about – adding some sparkle, sequins and glitter to the lives of girls who might not otherwise be able to afford a dress, shoes or accessories to wear for prom. The non-profit was founded by the mother and daughter Pam and Emily P. in 2006.

This year Regency Beauty Institute couldn’t help but join in the fun and smiles.

Our Donation

Five campuses and our headquarters locations collected dresses for Operation Glass Slipper with some amazing results. We donated over 500 dresses and tons of accessories! A big thanks to the students, staff and guests from the St. Cloud, Maplewood, Burnsville, Ridgedale and Blaine campuses.

Donations from our Maplewood, MN campus.

Donations from our Maplewood, MN campus.

Operation Glass Slipper also receives donations from area consignment stores, bridal shops and the community.

“Prom has gotten very expensive – I mean – really expensive,” Pam said.

A Team Effort

Operation Glass Slipper stopped by our headquarters and the Maplewood campus – where over 100 dresses were donated – to personally collect the prom goodies. We also couldn’t resist giving out coupons for $5 off prom services to help girls get extra glam.

“The girls and their mothers are so excited and happy,” Pam said.

The Annual Princess Event: When nominated girls can create their prom look.

The Annual Princess Event: When nominated girls can create their prom look.


The Annual Princess Event

On March 15-16, girls came to the Southdale Shopping Center to choose from the racks of dresses, rows of shoes and purses hung in groups of the same color. Girls who chose all kinds of dresses – from red-sequined to black floor length –  stopped by the Regency booth for free lip gloss, nail files and to sign up for one of two Regency prize packs filled with other beauty must-haves and Regency wear.

The cost of prom may be rising, but the chance to make a donation that directly impacted girls in the local community was priceless. Other Regency campuses have donated to similar local efforts including:

  • Lansing, MI – Cinderella’s Closet
  • St. Peters, MO – Cinderella Project
  • East Madison, WI – All Dressed Up in partnership with the Junior League of Madison

Think the donation to Operation Glass Slipper was a one-time-event for the Minneapolis/St. Paul metro campuses? Think again! We plan to continue working with the Twin Cities non-profit annually.

“I think to many of these girls, that dress is a milestone,” Pam said. “You wouldn’t want to donate it back. You would want to keep that dress.”

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